Fake it Till You Make It

Danny Moers-Staff Writer (Off-Campus:NYC)


Times Square

New York City is much more than a massive metropolis filled with confused tourists and aspiring billionaires. New York City is a place that people work for years to get to, with a likelihood of being spit back out in a few short months.

In a conversation on a rooftop basketball court with several small-time investors, they described to me their lavish lifestyles and elaborate weekend getaways. All of them had graduated college, received some money from their parents and started investing in business ideas that seemed interesting. For them, all has worked out.

Amidst their successes, however, the group also told stories of people who had their same dreams and goals and who had failed. One such individual had invested half of his money into an idea and it fell through. Today, he is back home in Texas, working for his dad and dreaming of the day he can get back out to New York.


St. Patricks Cathedral

Underneath all the complex layers of people living in New York City, there is an underlying sense of competitiveness. People are obsessing over finding their next big break and forming relationships with people who they know will help them get ahead. This mentality finds its way into every facet of life. Business professionals often tell stories of how their most profitable deals have occurred at a happy hour after work.

There are several floors of office buildings in the Financial District in Lower Manhattan strictly designed for Start-Up companies. Building owners can rent out cubicles, conference rooms and entire offices to people who want to set up shop in New York City. Most floors have over 10 separate businesses renting space.

These offices can be described in one word: optimistic. These Start-Up’s are at the cutting edge of the industry, with a goal of launching the next world changing business. I was on assignment to do interviews for an app development story, and was able to see one of these buildings first hand. While waiting for someone to interview, I spoke with several people who were renting out space on the floor. They pitched me their companies in 30-45 seconds and went on their way; hoping I would write about them in an upcoming article.



I spoke with Sergey Belov, CEO of bromin7, an app development company. He had a multi-million dollar company to market in the United States and needed to find customers. “Bromin7 is a company that appeals to everyone, and that is how we know we’ll find customers.” It requires almost a false sense of reality to succeed in New York City.

This semester has taught me what it takes to see a lifelong goal or dream come to fruition. Life out here isn’t necessarily easy. Learning to not be afraid of asking questions or looking inferior is essential to gaining the most out of the experience. I am extremely thankful for the opportunity and look forward to encouraging everyone I can to participate in a semester in New York City.

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